Sixteen tools across five stages of the campaign lifecycle, plus four that hold the platform together. Everything on this page is built and shipping today — nothing here is roadmap.
Build campaign URLs from your team's approved vocabulary instead of from memory.
A guided form that assembles the tracking URL as you type — source, medium, campaign name, content, term. Approved values appear as choices, not free text, so a marketer can't invent FaceBook on a Tuesday.
Every campaign your organization has ever issued, filterable by status, source, medium, and health. Each entry keeps its full URL, its score, its destination, and the history of who touched it.
Edit a campaign after issue and it revalidates against current governance rules and rescores. Campaigns carry status through their life so expired ones stop polluting reports.
Define the rules once. They apply to everyone, every time, without a reviewer in the loop.
A controlled vocabulary for the two parameters that break reporting most often. Anything outside the list is rejected at creation, not flagged in a report three weeks later.
Mark any UTM field required or optional for your organization. Miss a required one and the campaign can't be saved — a blocking check, not a warning.
Define the token pattern campaign names should follow — {year}_{quarter}_{initiative} and the like. Names that drift from the pattern cost health-score points rather than blocking a launch, because a campaign label is a human artifact.
Catch the broken link before the ad spend starts, not after.
One 0–100 number, computed from seven weighted factors, that any marketer can act on without reading a rules list. No competitor in the category publishes an equivalent.
Before a campaign saves, UTM Fox makes a real request to the destination URL — following redirects, with a five-second timeout — and records the status code, response time, and failure type. It distinguishes a 404 from a 500 from a DNS failure from a timeout.
If someone on another team already issued a campaign on the same source, medium, and name, UTM Fox catches it before you create a second one and split your own reporting in half.
Publish redirects to infrastructure you own. This is the part no competitor does.
Authorize UTM Fox against your own Cloudflare account through OAuth — no API tokens pasted into a form, no nameserver changes, scoped to the zones you choose.
Create a vanity path on your own domain — yoursite.com/radio → the fully tagged campaign URL. The rule is written into your Cloudflare account as a normal redirect you can read, edit, or delete without us. Cancel UTM Fox and it keeps working.
Need a link right now, before anyone has connected a domain? Every organization gets short links on our shared utm.wiki domain with visit counting, so day one isn't blocked on a DNS conversation with IT.
Find out a campaign broke from a dashboard, not from your CFO.
Organization-wide tracking health at a glance: the score distribution across every campaign, and a standing list of redirects currently at risk. The first screen after login, deliberately.
Connect a GA4 property by OAuth and pick the property to read. UTM Fox pulls campaign traffic — sessions, users, engaged sessions, new users, conversions — and reconciles it against the campaigns you actually issued.
The report that tells you what's wrong, in three buckets:
Conversions arrive from many places — your server API, payment and ecommerce webhooks, CRM, native forms, browser events, GA4 imports, ad platforms — and they double-count. UTM Fox ranks every claim by source authority and deduplicates, so one sale is one sale.
Less exciting, first thing procurement asks about.
Invite teammates, manage access, and grant or withhold redirect permissions independently — the one action that touches production infrastructure.
Who created which campaign, who changed a governance rule, who altered redirect access, who deactivated whom — with staff actions logged distinctly from your own team's.
Define what counts as a conversion, issue API keys, and point Stripe or your own server at UTM Fox. Includes a live view of events received.
Email link authentication with no password to leak, plus SSO/SCIM on Business and Agency for organizations that require it.
Governance rules and your first scored campaign, before your coffee gets cold.