Every competitor that charges per user punishes you for getting the whole marketing team to follow the rules. We'd rather they all used it.
For one person testing whether governance is worth it.
Start freeFor a small team that finally wants one naming convention.
Start free trialFor teams running paid media who need to prove it worked.
Start free trialFor orgs where marketing ops answers to compliance.
Start free trialFor agencies governing campaigns across many client accounts.
Contact salesThe limits below are what the billing system actually enforces — no asterisks.
| Free | Starter | Growth | Business | Agency | |
|---|---|---|---|---|---|
| Price | |||||
| Monthly | $0 | $29 | $99 | $249 | Custom |
| Limits | |||||
| Seats | 1 | 3 | 10 | 25 | Unlimited |
| Campaigns | 10 | 50 | 250 | 1,000 | Unlimited |
| Tracked sessions / month | 1,000 | 25,000 | 100,000 | 500,000 | Unlimited |
| Connected domains | — | 1 | 3 | 10 | Unlimited |
| Vanity redirects | — | 10 | 50 | 200 | Unlimited |
| utm.wiki short links | 3 | 10 | 50 | 200 | Unlimited |
| Govern & validate | |||||
| Governance rules engineApproved sources/mediums, required params, naming patterns | ✓ | ✓ | ✓ | ✓ | ✓ |
| Health monitoringDestination re-checked on every campaign edit and redirect change | ✓ | ✓ | ✓ | ✓ | ✓ |
| Deploy | |||||
| Smart redirects on your own domainWritten into your Cloudflare account by OAuth | — | ✓ | ✓ | ✓ | ✓ |
| Instant utm.wiki short linksWorks before any domain is connected | ✓ | ✓ | ✓ | ✓ | ✓ |
| Measure | |||||
| GA4 integration | — | — | ✓ | ✓ | ✓ |
| Attribution monitoringCampaigns with no traffic; traffic with no campaign | — | — | ✓ | ✓ | ✓ |
| Conversion ledgerDeduped conversion claims ranked by source authority | — | — | ✓ | ✓ | ✓ |
| Administration | |||||
| SSO / SCIM | — | — | — | ✓ | ✓ |
| Audit log export | — | — | — | ✓ | ✓ |
A 10-person marketing team, priced on each vendor's published rates as of August 2026.
Competitor pricing shown as published in August 2026. Vendors change pricing often — check their sites for current rates.
A visit that arrives through a UTM Fox–governed campaign link and is reconciled against your connected GA4 property. Traffic to your site outside a tracked campaign doesn't count.
Nothing breaks. You'll see a notice in-app and we'll ask you to upgrade — we don't stop redirects that are already live or delete campaigns.
No. Seats are capped per plan but the price is flat per organization. Adding a teammate on Growth costs nothing until you pass ten.
Yes, and there's also a genuinely usable free tier — you don't have to start a clock to evaluate the governance engine.
Redirects over the new limit stay live in your Cloudflare account; you just can't create more until you're back under the cap. We never delete a rule from your infrastructure.
Annual billing is available on every paid tier. Invoicing and purchase orders are available on Business and Agency.
No card required, no call required, no data to migrate to find out if it works.